Can Chia Seeds Sustain Their Popularity in the Health and Wellness Industry?
Chia Seeds Market Overview:
Chia seeds are one of the most exported goods from the food business because they are only produced in a few places. Because chia seeds are increasingly being used in cosmetics and personal hygiene products, the market for chia seeds is expected to grow. Only a few areas are allowed to produce chia seeds, and the lockdown laws hindered exports and imports, which decreased market demand in 2020. However, the pandemic outbreak raised consumer interest in superfoods and other foods that promote health, which opened up lucrative potential for businesses in the chia seed sector. This factor is anticipated to grow the market throughout the forecast period. Chia seeds are not following the trend of commoditization because of their small market.
It is anticipated that the chia seeds market would grow at a compound annual growth rate (CAGR) of 7.93% from 2024 to 2032, or USD 0.61 billion. Owing to their numerous nutritional advantages, chia seeds are becoming more and more common in a wide range of food and drink items. Growing consumer knowledge of chia seeds' health advantages, such as their high omega-3 fatty acid content and dietary fiber content, is fueling the market's expansion. Furthermore, the increasing demand for chia seeds might be attributed to their adaptability in a wide range of culinary applications. To take advantage of the growing trend toward healthy eating, major players in the market are concentrating on growing the range of products they offer and the channels via which they distribute them.
But, since more people have become aware of the advantages of chia seeds, the industry will probably experience rapid global expansion soon. Although there is still a significant increase in demand for chia seeds and chia-based goods in markets like the UK, Brazil, Chile, and Spain, the United States and Australia remain the countries with the biggest demand. The health benefits of chia seeds are one of the main things driving market expansion. Rich in fiber, minerals, omega-3 fatty acids, and antioxidants, chia seeds are becoming a more well-liked component in the superfoods industry. To adapt to shifting consumer tastes, some top food businesses are introducing novel chia seed-based products like chia milk and oil. It is anticipated that these initiatives will produce promising opportunities for market expansion. This trend might persist because consumers' preferences for natural and organic ingredients in cosmetics are changing.
Market Competitive Landscape: Chia Seeds Market Companies are:
· Navitas Organics (US)
· Spectrum Organics Products LLC (US)
· Garden of Life (US)
· Mamma Chia LLC (US)
· Benexia Europa S.A. (Belgium)
· The Chia Co. (US)
· Chia Bia Slovakia s.r.o. (Slovakia)
· Naturkost Übelhoer GmbH & Co. (Germany)
· ChiaCorp (US)
· Bob's Red Mill (US)
· Glanbia plc (Ireland)
· Mother India Organics and Naturals Pvt. Ltd. (India)
· Organic India (India)
· Agropecuaria Chia Corp Bolivia SA. (Bolivia)
· Bagrrys India Limited (India)
· Sakata Seed Corporation (Japan)
Market Segmentation
The market is divided into two categories for chia seeds: conventional and organic. Based on shape, the chia seed industry outlook is divided into three segments: whole, powdered, and oil. The market data for chia seeds has been divided into segments based on their use in food and drink, pharmaceuticals and nutraceuticals, cosmetics and personal hygiene, and other industries.
Regional Insights
During the study period, the largest user of chia seeds was found in North America. The change from junk food to nutritious snacks, communal lifestyle, health consciousness, and vegan dietary requirements are what is driving the demand for chia seeds in the market in North America." To draw customers, most retailers list the vitamin, mineral, and antioxidants contents of seeds on their packaging because they are marketed as "superfoods" in the US. Chia seeds have become more popular in the area in recent years because of their substantial protein, omega-3 fatty acids, fatty acids, and fiber levels.